Promoting Your Certification
Benefits of Promoting your Certification
While the goal of obtaining certification for most companies is to improve efficiency and reliability, it also includes the added benefit of differentiating you from your competitors and therefore is also a unique selling point that you should be sure to promote. After becoming certified, be sure to update your marketing materials to highlight your company’s increased quality control, cost control and accountability that has been achieved via certification.
Proper Logo Usage
Certifications falling under the Accreditation for ANAB must follow the Orion Registrar, Inc. guidelines for promoting certification. The following two documents provide guidance for doing this correctly: